Explore the evolving landscape of video streaming theme analysis. From captivating content trends to technological advancements, unravel the narrative threads shaping the future of digital entertainment. Stay informed, stay entertained, as we dissect the nuances of video streaming themes influencing the way we consume and experience media.

For more insights on the value chain components in the video streaming industry, download a free sample report

Video Streaming Market Trends

The main trends shaping the video streaming theme over the next 12 to 24 months are technology trends, macroeconomic trends, and regulatory trends.

Technology Trends: The broken business model, Cord-cutting, Free ad-supported TV (FAST), Artificial intelligence (AI), gaming, and audience measurement are some of the latest technology trends influencing the market growth. For instance, audience measurement in video streaming is complex due to factors like cross-device data fragmentation, user landscape, and technological and privacy limitations. Video streaming services operate on multiple devices, making it difficult to track viewership consistently. Moreover, users have individual viewing patterns and preferences and consume content at different times in non-linear ways, leading to a more fragmented and complex audience landscape.

Macroeconomic Trends: Monetization models, Subscription fatigue, and Cinemas are some of the macroeconomic trends promoting market growth. As the video streaming industry is experimenting with new monetization models. Many major streaming services are experimenting with ad-supported tiers. The video streaming industry saw a slowdown in subscriber growth in 2022 due to the post-pandemic reduction in users’ free time, consumer dissatisfaction around increasing costs, and subscription fatigue.

Regulatory Trends: Data privacy, net neutrality, content regulation are regulatory trends impacting the market growth. Regulatory bodies have imposed restrictions on content that contains misinformation, political propaganda, violence, obscenity, or is deemed offensive or harmful. For instance, in April 2022, the UK introduced the Media Bill to protect audiences from harmful material, such as misleading health claims. It also mandates global TV companies make it easier for video-on-demand viewers to find public service broadcast services such as BBC iPlayer and ITVX on smart TVs, set-top boxes, and streaming devices.