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UK Online Retail Market Drivers and Trends

The key UK online retail market drivers include increased ease of usage, convenience for consumers, and more accessibility of integrated technology. The ease of online shopping has increased since the pandemic. Shoppers who switched to shopping online during the pandemic are more likely to continue shopping online in the future due to the convenience and choice it offers. In addition, value retailers and discounters are improving their online offers, giving consumers the option to trade down on big-ticket items, as well as clothing and footwear.

The key trends likely to proliferate the UK online retail market growth are flexible working and delivery schedules, returns in clothing & footwear, and increased mobile device usage in older shoppers. Hybrid working became the norm for many consumers in 2022. As a result, many consumers will try to arrange delivery slots for online orders based on their hybrid working schedule. This means that offering flexibility on delivery options is key for retailers, as it enables consumers to ensure they are home to receive their deliveries. In addition, consumers are spending increasing amounts of time on social media, resulting in the platforms becoming shopping channels. Consumers can scroll through their social media feeds and click on links promoted through ads or influencers’ commission links, taking them directly to retailer websites.