With the dominance of the internet today, it's no surprise that author's websites have become essential elements of book marketing. As a result, making sure yours has everything site visitors want to find is vital. It's not a question of having an overly long website; it's more about ensuring you post the most helpful information. Seasoned publicists recommend focusing on a few essentials to give your website an outstanding user experience. It will help sell books, boost your profile, and attract search engines. The goal is to help target readers learn more about you and your book easily.

The home page is the most important element because it makes a first impression and, if done well, encourages visitors to click ahead for more. Ensure it is clear about you and your book and contains persuasive introductory information. It's also crucial for your website to either sell books directly (the best way to keep more of the profits) or have links to spots where your book is sold online. It's safe to assume that many people visiting your site want to buy your book, and you can help close the sale. The link(s) should be prominent and easy to find; people will appreciate the ease and convenience.

If your book marketing campaign has a PR and media component, add a web page with information about your media coverage. You'll want to include links where people can read articles and watch videos covering you and your book. Media coverage gives you stature and confirms for people that your writing is of importance. In the same way, you link to media coverage, you'll want to do the same with your social media accounts. Your site is most productive when it serves as an online hub directing people to places online where you are mentioned; learning more helps people become interested.

Your author's bio and headshot also belong as a page on your website. Like the website, the biography can be a manageable length, but it's best to include content showing your expertise. People want to read books written by authors they respect. Tactfully explaining your credentials always helps. Favorable reviews and testimonials are also powerful promotional content. Including a selection discussing various aspects of your book's content is a wise idea. Before buying a book, people often like to read what others have said. When you add all the correct information to your website, it markets you and your book.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:-  856-489-8654