Asignificant number of digital and performance marketers use the same assortment of platforms to disseminate their messaging. The names Google, Facebook, YouTube, and Instagram appear on the list, all of which are probably immediately recognizable to you off the top of your head.

What better time than the beginning of a new year to think about new strategies and distribution channels that can turbocharge your business in 2023 and beyond? A data-driven marketing plan, on the other hand, doesn’t just keep doing more of what’s already successful; rather, it also experiments with new approaches.

In this blog post, we will discuss the top 10 performance media channels and also best digital marketing agency that you ought to be advertising on to hire remote developers, or at the very least experimenting within 2023. These channels include both online and offline platforms. In addition to this, we will address the issue, “What exactly is performance media marketing?” and subsequently, “what exactly is performance media buying?”

Takeaway: If you want to start seeing performance marketing campaigns that convert. You need to start experimenting with these different channels for performance marketing right away.

10 Performance Marketing Channels to Consider Using To bolster your digital marketing strategy for this year. Your marketing strategies on the following platforms. This will help you increase brand awareness, rank higher on the results pages of search engines, and enjoy the other advantages of performance marketing.

1. TikTok

A digital marketing plan without TikTok does not make sense in 2023. After all, TikTok was the app with the most downloads in 2021, with 656 million. Which was over 100 million more downloads than Instagram, which was the app with the second most downloads.

Your internet marketing efforts can be catapulted to new heights with the help of TikTok performance marketing initiatives. In point of fact, a remarkable 91% of people who watch a TikTok video will go on to perform some sort of activity. That’s a whopping six times more than the average for other networks!

TikTok gives performance marketing campaigns a number of different options, including the following:

Paid advertisements TikTok’s paid advertisements feature, known as TikTok Promote, enables advertisers to select a goal, such as the number of video views, new followers, or website visits they wish to achieve, and then customises the manner in which the video is presented to TikTok users in accordance with that goal.
Auctions for advertisements: These auctions provide you with the opportunity to place bids on TikTok advertisements. Ensuring that your TikTok performance marketing campaign will yield the best possible results. Bidding on the cost-per-click option is something you should do if you want more people to visit your website. The following bids are currently being accepted:
Cost per view (CPV)
The price paid for each click (CPC)
The price per mille or per thousand impressions (CPM)
Cost-effectiveness improved per mille or per thousand impressions (oCPM)

2. Reddit

Reddit is superior to the majority of other social sites when it comes to community. Utilize the power of Reddit’s millions of tightly knit groups, which are referred to as “Subreddits,” to break into the highly engaged and influential market of Reddit users. In point of fact, compared to users of other social media platforms and websites. Reddit users are roughly fifty per cent more likely to have confidence in a brand that has been advertised on Reddit.

Reddit’s advertising options include the following:

Reddit Pixel: Reddit Pixel gives advertisers the ability to optimise their campaigns by leveraging the insights of active Reddit users. Hence increasing the number of qualified leads and conversions.
Promoted Carousel: Reddit’s Promoted Carousel feature allows marketers to create a captivating narrative to interact with customers in a way that is Reddit-centric through the usage of images and GIFs. This function is available to Reddit business accounts.
Retargeting with engagement involves re-engaging with users who have previously interacted with or saw your Reddit advertisements in order to strengthen your connection with them.

3. Quora

Quora is a question-and-answer-based social networking platform that allows users to engage with one another. As well as ask and answer questions posed by other users.

You should give Quora a try as a performance marketing channel in 2023 if you want access to the 300 million monthly users it has and to drive high-quality traffic and leads to your website.

During the stages of the marketing funnel referred to as “awareness” and “traffic generation,” Quora Ads is an ideal platform for putting your brand in front of your target demographic. By providing responses to questions posed by users and driving traffic to your own website. You may establish yourself as an authority on a variety of subjects and trends using Quora.

Quora provides its advertisers with a self-service advertising platform that enables the creation of native advertisements. That can target users based on their interests, geographic location, and the type of browser they are using to visit the website.

Similar to Google Advertisements and Facebook Ads, Quora ads may only be acquired through an auction. Therefore you will need to specify a bidding number that represents the maximum amount you are ready to spend for each click.

Because there is no certain amount that must be spent before you can begin using Quora advertising. This means that you are free to begin experimenting with this performance marketing channel without having to worry about emptying your bank account or throwing away money.

4. The twitch

Because its users are, on average, between the ages of 16 and 24, Twitch is an excellent platform from which to reach a younger demographic of potential customers. The gaming platform receives more than 140 million unique visitors each month. The vast majority of whom are susceptible to persuasion and eager to absorb knowledge and take action based on what they learn.

Banner ads and in-video ads are the two types of advertising that may be purchased through Twitch. You have the ability to thoughtfully position your advertisements at the beginning of a stream, at some point in the middle of a stream. Or at the conclusion of a stream, depending on when the content creator whose work you are promoting receives the most number of viewers.

A helpful hint: video is also fantastic for developing brands, so you can also use Twitch for longer-term brand-building efforts if you want to.

When marketing to youthful target audiences, it is important to keep in mind. That your advertisements should be engaging and entertaining in order to successfully grab and keep the audience’s attention.

5. Utilizing Outbrain for Native Advertising

The most effective advertisements, rather than disrupting a user’s experience on a website, provide value to it. Native advertising enables advertisers to develop advertisements that blend in seamlessly with the content of a website. Rather than vying with that content for the attention of visitors to the site.

Some examples of native advertisements are as follows:

Blog posts often include a list of suggested articles at the end.
hashtags used on Twitter or TikTok
Filters for telling stories on Instagram or Snapchat
TikTok trends
Outbrain’s recommendations enable businesses to expand their customer bases and engage with the one-third of internet users that make up the global consumer population who are actively consuming online content.

6. Pinterest

Eighty-five per cent of people who use Pinterest prefer to look at visual stuff, and they actively seek it out. Because of this, Pinterest is in a very unique position to house a wide variety of information, including articles created for blogs, photographs, and videos.

“Pinners” are users who contribute content to Pinterest and “pin” it to a board, where it is displayed for all of the user’s followers to view. On Pinterest, your material could spread like wildfire from user to user to user. Which is a fantastic approach to expand the reach and exposure of your company. In addition, 83 per cent of people who use Pinterest have made a purchase as a direct result of anything they saw on the network.

As a result of the fact that many people use Pinterest to search for specific home trends, fashion, and beauty trends. The people who use Pinterest are typically already warm leads ready to make a purchase. When they find what they are looking for, which makes it much easier for you to do your job as a marketer. You just only to create an advertisement that is captivating and interesting, and then you can sit back and watch the conversions come in.

According to Pinterest Ads, marketers who use the channel have the opportunity to reach 400 million Pinners each month who are interested in finding new things to buy and making purchases.

7. Electronic mail newsletters

Bloggers can be found in every imaginable field, from people who are passionate about cooking to those who are interested in cats. You can sign up to receive the majority of them via their newsletters. This opens up a window of opportunity for advertising as well.

It is possible to claim that sponsoring a newsletter is not true performance marketing. Because you do not pay for each activity that a user performs; yet, it is possible for this to be the case. You can agree to pay a predetermined sum for each email open or click-through to your website. And even an affiliate marketing model may work here, in which you would only pay the publisher if the prospects brought in by their email were successful.

8. Podcasts

In the modern business world, podcasts are taken very seriously. Podcasts are already listened to by 62 per cent of customers in the United States. And industry analysts anticipate that number to rise to more than 500 million listeners worldwide by the year 2024.

The fact that listeners feel a genuine connection with the show’s host is by far. The most important factor in determining whether or not they would download and subscribe to a podcast. Because podcasting is such a personal medium, an endorsement of a product by a podcast presenter has the potential to significantly increase listeners’ familiarity with the brand in question.

You will be able to determine the exact number of individuals who found you through a specific podcast. If the host of that podcast provides their listeners with a discount code for your website or webshop.

Podcasts are wonderful tools for helping organisations target specific audiences. While also offering value for listeners (possible consumers) by providing information that is either amusing, instructive, or instructional.

Marketing Methods Utilizing Search Engines
Marketing via search engines makes use of paid adverts that are displayed on the pages that are returned by searches (SERPS). When consumers are looking for a particular company, product, or service, they will type certain keywords into search engines. Advertisers will then pay for those terms. You only have to pay for these adverts, which are known as pay-per-click ads. When someone actually clicks on your ad. This type of advertising is quite similar to performance marketing in that regard.

You might want to think about incorporating these two search engine marketing channels into the mix of your performance marketing campaign:

9. Bing Ads

Bing, the search engine owned and operated by Microsoft, is responsible for between 30 and 40 per cent of all online search volume. Although these percentages pale in comparison to those of the search engine giant Google. It is still a sizable portion of online traffic that you should make an effort to capture. In addition to this, Bing users spend 35% more money than Google users do. Which means that including Bing in your search engine marketing approach will almost certainly pay off.

The fact that Bing Advertising is integrated into the Microsoft Advertising platform is among the most significant advantages it offers. This implies that your advertisements will not only run on Bing. But they will also display on partner websites such as AOL, Yahoo!, DuckDuckGo, and others websites, reaching a total of around 1.5 billion users. Bing attracts 63 million users that cannot be attracted by using Google Ads. Despite the fact that it has a smaller user base than Google.

10. Ecosia

Some people are turning to search engines that have a social mission as the concept of sustainability continues to garner. A larger and larger share of mental and emotional space among customers. Ecosia is a search engine that cares about the environment and plants a tree for every user. The majority of Ecosia’s users are between the ages of 20 and 30. Ecosia is used as the primary search engine by around 15 million individuals.

If the consumers that make up your target audience are environmentally conscientious. Then it is imperative that you have an advertising presence on Ecosia in order to connect with them online.

You can begin your advertising campaign on Ecosia by following these steps:

Create a new account for Bing Ads.
Start an advertising campaign and decide where you want to focus your efforts.
Select the keywords that will cause your advertisement to appear.
Construct your advertisement and specify the text and links that will be displayed within it.
By choosing “Syndicated Partners Only” and unchecking all other choices, you may direct your marketing effort specifically at Bing’s partner network.
Get your campaign up and running.
Focus your campaign on Ecosia. (You may get instructions on how to do that here.)
Questions That Are Typically Asked

What exactly does “Performance Marketing” entail?

When it comes to performance marketing, the focus is entirely on the results. Instead of paying for marketing services on a monthly or annual basis. Performance-based marketing organisations only collect payment if and when their marketing strategies are successful.

Performance marketing is the antithesis of traditional marketing. In which advertisers are required to pay an up-front charge for certain ad positions. Regardless of how effective the ad may or may not be. Performance marketing allows advertisers to get paid only when their ads are successful.

The following are the major advantages of using performance marketing:

It is possible to monitor and assess its progress. You are able to monitor how well your campaign is doing at every stage and make any immediate adjustments that are required.
You only pay for what you actually get. When using performance marketing channels. You will only be charged for campaigns that are successful. Your ability to have a better hold on your budget and make it go much further is made possible as a result of this.

It enables you to reach new audiences with your advertising and marketing efforts.
It is a relatively risk-free method of marketing. Not only do you only pay for the desired actions that your target audience takes. But performance marketing campaigns are also much more flexible and allow you to make adjustments to your budget whenever necessary. This is in contrast to being locked into a contract or having a set price for the campaign. You are free to discontinue paying for that channel in the event that the intended outcomes do not materialise.
What exactly is meant by the term “performance media channel”?
Performance media channels are a type of marketing channel that enables you to create. And publish advertisements that drive actions, such as clicks, sign-ups, and purchases, and then tracks and measures the results of those actions.

What exactly is meant by the term performance media buying?

Purchasing media based on performance allows for the identification of the channels. That are most relevant to your target audience at the ideal moment for the lowest possible cost. This enables you to spend more money on the channels that are the most effective and likely to convert. While spending less money on the channels that just aren’t landing any customers. The following measures are used by marketers to assist them in determining which channels are producing the highest levels of success:

Advertisers are billed using a system known as cost-per-click (CPC), which counts the number of times a display ad is clicked on.

Cost per lead. The cost per lead measures the typical expenditure required to generate one new lead as a result of an advertising campaign.
Cost per acquisition is a marketing term that counts the overall cost of acquiring a customer by having them do a certain action. Such as clicking on an advertisement, subscribing to a newsletter, following a social media account, etc.