IMARC Group, a leading market research company, has recently releases report titled “Fitness App Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global fitness app market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the fitness app market?

The global fitness app market size reached US$ 1.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 26.9% during 2023-2028.

What is a fitness app?

Fitness apps are installed on smartphones, tablets, or laptops to provide information about various exercises, physical activities, and nutritional programs. They comprise various features, such as calorie and step counts, heart rate trackers, diet charts, and advice from personal trainers. They assist in maintaining a healthy lifestyle, analyzing daily physical activities, suggesting required workout plans, and connecting with nutritionists and trainers. They also aid in reducing stress and anxiety by providing personalized meditation and yoga tutorials. They enable the user to communicate with other individuals or groups with similar fitness goals through fitness challenges.

Additionally, fitness apps keep track of menstrual cycles by analyzing the ovulation period of female users. Besides this, they offer various fitness and healthy lifestyle-related information, trending diet habits, weight-loss recipes, and workout regime. In addition, they provide all the information and guidance about home workouts and lifestyle maintenance, along with realistic diet charts to fulfill fitness goals. They also suggest beginner and expert-level training programs without involving any exercise equipment. Apart from this, as they can be connected to smart bands for managing various health complications by tracking heart rate, blood pressure levels, glucose levels, sleep cycles, and oxygen levels, the utilization of fitness apps is growing around the world.

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What are the growth prospects and trends in the fitness app industry?

At present, the rising demand for fitness apps due to the increasing health consciousness among the masses worldwide represents one of the key factors driving the market. Besides this, there is an increase in the incidences of various diseases, such as diabetes, obesity, and arthritis, due to the growing sedentary lifestyles. This, combined with people's hectic work schedules all over the world, is currently favourably influencing the industry. In addition, the increasing utilization of smartphones and wearable devices across the globe is propelling the growth of the market. Furthermore, key market players operating in the industry are extensively investing in research and development (RD) activities to integrate artificial intelligence (AI) and advanced machine learning (ML) for enhancing the features of the apps and improving the user experience, which is expected to bolster the growth of the market.

Additionally, the increasing number of fitness clubs and gyms on account of the growing adoption of healthy lifestyle habits is offering a favorable market outlook. Apart from this, fitness apps provide customization on diet and fitness plans while enabling the user to stay motivated and work out remotely, which is impelling the growth of the market.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

• Exercise and Weight Loss
• Diet and Nutrition
• Activity Tracking
• Others

Breakup by Platform:

• Android
• IOS
• Others

Breakup by Device:

• Smartphones
• Tablets
• Wearable Devices

Breakup by Region:

North America (U.S. Canada)

Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)

Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)

Latin America (Brazil, Mexico)

Middle East Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Aaptiv Inc.
• Adidas AG
• Appinventiv
• Applico LLC
• ASICS India Pvt. Ltd (ASICS Corporation)
• Azumio Inc.
• Fitbit Inc. (Alphabet Inc.)
• MyFitnessPal Inc.
• Nike Inc.
• Noom Inc.
• Wahoo Fitness.

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