Derivative marketing is a type of marketing strategy that involves using existing products or services as the basis for new offerings. This can involve creating new products that build on the success of existing products, or finding new markets for existing products.

For example, a company that sells coffee might create a line of coffee-flavoured snacks, or partner with a restaurant to offer their coffee as part of a breakfast menu.

Derivative marketing can be an effective way to expand a company's product line and reach new customers. However, it requires careful planning and execution. Companies must identify opportunities for new products or markets, conduct market research, and develop a clear marketing strategy.

If you're a student tasked with a derivative marketing assignment, it's important to understand the key concepts and strategies involved. This may include product development, market research, and marketing planning.

If you're struggling with your derivative marketing assignment, consider seeking help from a professional marketing firm or consultant. They can help you identify opportunities for new products or markets, develop a marketing strategy, and provide insights into the effectiveness of your efforts.