The first step in successful online shopping is researching the products and retailers you are interested in. Look for product reviews from other consumers and professional reviews from reputable sources such as Consumer Reports. Check out online forums and social media groups to see what others say about the products you are interested in. This research will help you better understand the products you are considering and whether they are worth purchasing.

When it comes to retailers, check their reputation before making a purchase. Look for top consumer product review sites and ratings from other customers, and check for any red flags such as poor customer service or frequent complaints. Additionally, verify that the retailer you purchase from is legitimate and not a scam.